Join 1000+ smart B2B tech founders who read The Persistent Founder Newsletter. Every Sunday at 10 am U.S. ET, you'll get strategy deep dives to accelerate your product, GTM, and Fundraising to grow your business to $2M ARR & beyond. (Hint: After you subscribe, check your email and click the confirm button.)
TPF: How to market validate your startup idea...
Persistence Beats Resistance
When I started Siera, I spoke to 100+ customers in a span of 6 weeks to validate my idea.
If I hadn’t, Siera would have died an early death similar to my first startup GuideBuddy.
In less than 5 minutes today you will get:
1. 5 Principles To Market Validate Your Startup Idea
(so you can build something people want)
Let's go 🚀
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5 Principles To Market Validate Your Startup Idea
1/ Brute force outreach is unavoidable
The quality of your market research is directly proportional to the number of customer conversations you have.
100 customer conversations is my golden number.
Get a LinkedIn premium account to reach your target customer, it’s invaluable.
Don’t be spammy though, build genuine connections.
2/ Meet in person > video call > phone call
Nothing replaces good old-fashioned in-person meetings to truly get a sense of your customer’s pain points.
Even YC tells founders to get on a plane to go meet customers.
3/ Be open about what you’re building
Being secretive and mysterious about what you’re building is a sign of immaturity.
Being open and talkative attracts people to you.
4/ Ask open-ended questions
Founders tend to ask leading questions that lead to confirmation bias.
Start with a question word. Open-ended questions typically start with question words like “why”, “how”, “what”, “describe”, “tell me about”, or “what do you think about”.
Avoid using leading questions. Leading questions are questions that suggest the answer that the questioner is looking for. For example, instead of asking “Do you like your new job?”, you could ask “What do you think of your new job?”
5/ Use Landing pages to gauge interest at scale
Once you have a sense of customer pain points, potential solutions, and the messaging around it. Set up simple landing pages (fancy design is useless, copy is everything).
Post content to drive traffic to your landing pages. Use A/B testing to test variations of problem+solution.
Pick the winning landing page and iterate further.
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Are you starting a new business or feeling challenged in your current business? Here's how I can help:
1. If you're a founder in the early stages of launching a business (just curious/have an idea/planning phase/tight budget):
→ My affordable digital course on How to Build a Tech Startup with No Experience gives founders like you the ultimate library of proven playbooks to build a business from scratch. All my best content is already in there and more gets added every month 👉 Get your course access here.
2. If you're a founder currently building a business and want to unlock growth:
→ I run a 1on1 coaching program to help growth-mindset founders like you accelerate their business (read testimonials). In my program, I teach you the exact systems I used to raise $7M in VC funding, launch cutting-edge AI & Robotics products, build a high-velocity B2B go-to-market program where we sold $300,000+ deals, and collaborated with global Fortune 500 brands like Pepsi and John Deere. Let's set up a quick 30-minute strategy session to see if my coaching program is right for you 👉 Click here to book your strategy call.
That's it for today. I'll see you next Sunday at the same time.
Cheers
Sawruv
p.s. I'm on a mission to impact 100,000 founders positively. If you think this newsletter can help 1 other founder in your network, then forward this email to them or Share this link so they can subscribe to accelerate growth.
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The Persistent Founder
Join 1000+ smart B2B tech founders who read The Persistent Founder Newsletter. Every Sunday at 10 am U.S. ET, you'll get strategy deep dives to accelerate your product, GTM, and Fundraising to grow your business to $2M ARR & beyond. (Hint: After you subscribe, check your email and click the confirm button.)
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