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The Persistent Founder

Join 1000+ smart B2B tech founders who read The Persistent Founder Newsletter. Every Sunday at 10 am U.S. ET, you'll get strategy deep dives to accelerate your product, GTM, and Fundraising to grow your business to $2M ARR & beyond. (Hint: After you subscribe, check your email and click the confirm button.)

Featured Post

Get more customer discovery calls...

Persistence Beats Resistance How should you approach getting leads for the customer discovery/market research phase? What should you do when you're just looking to learn more about your customers and market? In less than 5 minutes today... I will show you how I think about the customer discovery journey and my proven framework to accelerate your customer discovery process. Let's go ๐Ÿš€ ____________________________________________________________ What is customer discovery? Customer discovery is...

how to sell fast

Persistence Beats Resistance Okay... so you built something great. But how in the world do you get people to buy? How do you get them to buy fast enough? How do you grow revenue quickly before you run out of runway? In less than 5 minutes today you will get: 1. How to sell faster 2. My Marketing Tech Stack Let's go ๐Ÿš€ ____________________________________________________________ How To Sell Faster Let's get straight into it, here are the 3 core principles of how to sell faster: Ideal Customer...

how to market validate your startup idea

Persistence Beats Resistance When I started Siera, I spoke to 100+ customers in a span of 6 weeks to validate my idea. If I hadnโ€™t, Siera would have died an early death similar to my first startup GuideBuddy. In less than 5 minutes today you will get: 1. 5 Principles To Market Validate Your Startup Idea (so you can build something people want) Let's go ๐Ÿš€ ____________________________________________________________ 5 Principles To Market Validate Your Startup Idea 1/ Brute force outreach is...

3 core principles of raising startup funding

Persistence Beats Resistance ~40% of founders I've spoken to in the last 6 months needed help to raise funding. I get it, it's hard. But I've raised ~$7M personally from both angels and VCs... If there's one thing I've learned... It's that I needed to focus on the 3 core principles of fundraising to raise successfully. In less than 5 minutes today you will get: 1. 3 Core Principles of Raising Funding 2. Founder Spotlight - Iortyer Meshach Let's go ๐Ÿš€...

5 principles for answering VC questions on sales and marketing

Persistence Beats Resistance I've raised ~$7M in funding from the CEOs of Fortune 500 corporations to New York and Bay Area Venture Capitalists. Whenever the conversation got serious, the toughest challenge for me was to convince the investors that I knew my customers inside out and had the right go-to-market strategy to scale. There were the 5 key questions around Go-To-Market I got asked every time I went to raise capital. Why do investors ask these 5 questions? To understand what it takes...

5 minute intro to startup cap table management

Persistence Beats Resistance A startup cap table, or capitalization table, is a document that tracks the ownership of a company's equity. Most first-time founders and non-investor-backed founders are clueless about it. So, today, I'm going to give you a cap table for dummies lesson :) In less than 5 minutes today you will get: 1. What is a startup cap table? 2. How to build and track your cap table Let's go ๐Ÿš€ ____________________________________________________________ What is a startup cap...

5 strategies to extend your runway

Persistence Beats Resistance Founders tend to get systematic about money management AFTER a crisis hits. Wrong! The biggest lesson I've learned is to implement sound money management from day one. But... We are human and make mistakes. So what do you do when you're running out of runway? In less than 5 minutes today you will get: 1. 5 strategies to extend your cash runway 2. 10 absolute must-dos to raise venture capital quickly Let's go ๐Ÿš€...

how to solve cofounder conflict in a startup

Persistence Beats Resistance What do you do if you have a problematic co-founder whoโ€™s also the CEO and he/she isnโ€™t running the company the way it should be run? Quit your startup? Figure out a way to make him/her quit. Drag the investors into the room and get the co-founder CEO fired? Nah... Let's dig into why co-founder disputes happen and how to resolve them peacefully. In less than 5 minutes today, you will learn: 1. Why do co-founder conflicts happen? 2. How to solve co-founder disputes...

how to manage your startup's cash and runway

Persistence Beats Resistance It was summer 2022, Siera was running dangerously low on cash... The markets were bad and Investor's weren't willing to help. We had less than a few weeks to save our ass, or potentially wind down the business. They were the worst weeks of my life. By far. But we figured it out somehow... In less than 5 minutes today you will get the: 1. The top 3 founder money challenges 2. (deep dive) How Ali killed his money problems with my 3-step system Let's go ๐Ÿš€...

2 key choices before raising venture capital

Persistence Beats Resistance I talk to a handful of early-stage founders every week. They come to me from all over the world for advice on how to get started... But most (3 out of 5) are really just worried about how to raise funding. So in less than 5 minutes today you will get: 1. The 2 most important choices you need to make before raising venture capital 2. 3 reasons why angel investors are better for first-time founders Let's go ๐Ÿš€...